I just returned from the 2024 Multi-Unit Franchise Conference (MUFC) in Las Vegas and had an incredible time!
Just got back from a great International Franchise Association (IFA) Annual Convention in Phoenix, Arizona, for 2024. From participating in the IFA’s Membership Committee, I learned that this year's convention attendees numbered 3,800, with 488 first-timers. Great to see the growth! This year was, I believe, my 35th time attending an IFA Convention. I started at an early age with my family’s franchise business, and yes, I'm getting a bit older. I love it!
The franchise industry is full of events throughout the year. Many of these events are specific and focused on a particular area or topic; others are more broad, and of course, most brands have their own conferences to bring their owners and people together. As this year starts, I thought I'd touch on the first three events I'm planning to attend this first quarter.
As 2023 comes to a close, I've taken some time to reflect on the year, and I have to say it was a great year overall. The year included many conferences, several speaking engagements, and plenty of board meetings. It was a very successful year for myself and those I work with. As a franchise expert, advisor and speaker, I really enjoy the work that I do and the people I get to collaborate with. My business travel adventures started with a fun time at the IFA Convention in Las Vegas, where my wife and two daughters joined me. That was a lot of fun and the first time we've ever done that.
