Author: John Francis

What Your Franchisees Don’t Know Might Be Costing Your Brand

As a franchisor, you’ve probably experienced this: the brand grows steadily, franchisees are joining, but suddenly something feels off. Franchisee performance slows, cracks appear in your system, and frustration sets in for everyone involved.

If you're a franchisor and find yourself thinking…

There’s a moment in nearly every franchisor’s journey when the dream starts to feel like a burden. Growth is happening, the brand is expanding, but the founder? Burned out. Frustrated. Wondering if this is really what they signed up for.

After decades in franchising, I’ve learned that success isn’t about having all the answers—it’s about sharing what you’ve learned and asking the right questions. I don’t claim to know it all, but if you’re facing a challenge in your franchise system, chances are, I’ve seen it, lived it, or helped someone else navigate it.

As a franchisor, you’ve invested countless hours and resources into building the systems your franchisees need to succeed—training programs, vendor partnerships, technology platforms, and operational tools. But too often, you hit a frustrating roadblock: those carefully built resources aren’t being used to their full potential.

Running a franchise can be one of the most rewarding ventures, but it doesn’t always live up to the dream. If you’re feeling stuck, frustrated, or seeing a decline in results, you’re not alone. I’m Johnny Franchise, and I’ve been where you are. Over the years, I’ve helped franchisees and franchisors turn challenges into success, and I can help you too.

As December rolls in, I find it’s the perfect time for reflection and gratitude. This year, I’ve realized that while many people know of me, they may not know the whole story—who I am, where I come from, and most importantly, why I do what I do. So, I’d like to share a little more about myself and my passion for franchising.

A friend recently shared how tough times at their business led to closing stores and filling dumpsters with equipment. It reminded me of my early days in our family business, where I spent countless hours moving old salon equipment. As a young executive, I was often the low man on the totem pole, tasked with dirty, grueling work that felt endless. Back then, I didn’t enjoy it—in fact, I downright hated it. But looking back, those experiences taught me lessons I’ll never forget.

This September, I had the privilege of attending the 12th annual Springboard Franchise Conference in Philadelphia, and what an event it was!