by John Francis

Are You Ready for IFA 2021?

Feb 9, 2021 8:00:00 AM Franchise Conferences

It’s that time of year again.

I like to call the IFA Convention the “center of the universe for franchising.” Although it will look different this year, it is typically a time when everyone in the industry gets together to learn, network and have fun. 

Take Your Franchise Business to the Next Level

There are always programs, sessions and workshops led by world-class speakers, and this year will be no different. Seth Godin and Jimmy John Liautaud both have sessions planned during the year’s conference, which is scheduled from February 10-25. According to the IFA website, there will be 190 educational and networking sessions and 10 general sessions held during the nine day, virtual event - that is a TON of information and material!

Although this year’s conference will be virtual, and I’m not quite sure what to expect, I have great confidence that they’ll do a great job. I’ve both attended and been a presenter at a few other virtual IFA events over the past year, and they were very professional and polished - I have no doubt that this event will be very well done, as well.

An Advantage of Going Digital

Rumor has it that the software platform they’ll be using to host the event is very high tech - and will be a breakthrough in virtual conference technology. If you register for the event, you’ll have digital access to this platform for months, giving you ample opportunities to watch (or rewatch) the sessions that are interesting to you.

And while we’ll be missing out on the in-person fun times and conference parties and the chance to unwind and catch up with friends, the virtual format of the conference means that you won’t have to pick and choose which sessions you’ll attend. With months of access ahead of you, you’ll be able to catch them all!

Hopefully next year the event will be held live and in-person, but regardless, I think there will be an online component as well. There are some benefits to the online model that will likely carry forward into the future - conferences will never be the same! 

I’m registered, ready to go and all signed up for the C-Suite Think Tank Problem Solving session...are you? 

If so, I look forward to the possibility of connecting virtually with you! And if you aren’t registered yet, I highly encourage you to do so. This is the franchise industry event of the year and everyone connected to the franchising industry can benefit from attending.

John Francis

Written by John Francis

About the Franchise Expert


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John Francis is an enthusiastic, engaging business advisor, and an entertaining public speaker for franchise brands because he speaks from experience and he speaks from the heart. Franchising is in his blood, and his parents were true pioneers in the industry, turning their family haircutting business into a 1,000-salon franchise empire. He has been a franchisee and a franchisor, and has a deep understanding of the issues both face. Engage John as an advisor or to speak at your event, and you and your franchisees will learn how to look at your business in new, positive, and profitable ways.

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