A franchise coach can significantly impact your mindset, business, and more. There are a range of coaches available out there for business owners. Here we will explore having a coach with specific franchise experience who can work with both the franchisor and the franchisee.
What is a Franchise Coach?
A franchise coach engages explicitly in coaching franchise leaders and business owners. In this case, someone with experience, knowledge, and history in the franchise industry. This professional is more than just a general business coach; but someone who understands franchising from all sides.
What can you expect?
A franchise coach can help the franchisor identify potential issues and growth opportunities they may not recognize or have the ability to overcome. Franchise coaches will have experience with a more prominent or faster-growing brand and can help the client franchise system see what they don't see and understand the problems they're dealing with and offer a range of solutions for them to consider. A good franchise coach can predict future problems and help franchisors prepare for them or avoid them altogether.
Franchise coaching for a franchisor can help with development strategies, growth strategies, internal infrastructure choices, and various tools and approaches that could help the system handle its growth and manage the results. A franchise coach can help franchisors implement things such as a franchisee advisory council or performance groups for franchisees; these are two "secret weapons" available to franchise systems that generally originate from the franchisor. A good coach can help develop, implement and launch these programs successfully.
Additionally, a franchise coach helps franchisors by connecting other franchise individuals, professionals, and organizations to network with, such as vendors, suppliers, and companies. The idea here is a franchise coach can help the franchisor perform at a higher level, reduce the risks of non-performance, and avoid problems that might be typical with a franchise system.
A franchise coach can help the franchisee by doing several of the same things, like helping them with an appropriate mindset and the ability to identify areas of growth and improvement. The franchise coach will help them better leverage the franchise brand and network they're a part of. A franchisee coach understands how to not get in the way of the relationship between the franchisor and the franchisee owner but rather help improve that relationship and provide different ways of finding value and benefit from the interdependence of a healthy franchise relationship. Franchise coaching helps the franchisee understand how to get the most value from their business and grow to the next level of performance in their unit-level or multi-unit expansion strategies. A franchise coach could also help the franchisee with scaling and growth and ultimately planning a successful exit from the brand, something you'd want to do in advance and not leave to chance.
A franchise coach can serve a franchisor and a franchisee in various ways, providing value and authentic experience, helping everyone reach higher levels of success, appropriate mindset, and with fewer issues, and saving time in a more constructive and collaborative approach to improve results for everyone.
As John Francis of Johnny Franchise, this is part of what I do; I've done it for a long time, and I really enjoy it. I have worked with over 50 franchise brands and hundreds of franchisees. If you're interested in exploring the possibilities of working with me, please reach out, and I'm happy to have an exploration call at no charge!
Schedule a free 30-minute consultation, and let's talk!
John Francis of Johnny Franchise is an enthusiastic, engaging, and entertaining public speaker, advisor and franchise coach; he speaks from experience and the heart. He is the creator of the successful Franchise Lifecycle Program that will take your franchise to the next level. Franchising is in his blood, and his parents were true pioneers in the industry, turning their family haircutting business into a 1,000-salon franchise empire. He has been a franchisee and a franchisor and has a deep understanding of the issues both face. Connect with John, and you and your franchisees will learn how to look at your business in new, positive, and profitable ways.