franchising-help

The universe of franchise opportunities is never-ending; continuous growth has been the trend in the past and foreseeable future. More new brands are always coming online every month, every quarter, every year. It’s fabulous! And can be overwhelming!

Along with this continued growth in franchising, many entrepreneurial individuals are investigating those opportunities and looking to expand their ownership opportunities with new franchises. There is a growing segment of professionals in the industry helping people find the right match; they are typically called franchise consultants or brokers - I call them matchmakers.

In this blog, I'll get back to the basics and define the roles and responsibilities of the franchisor and the franchisee within the franchising system. We'll cover the franchisor's role in providing a proven business model as well as the franchisee's part in operating their business under an established brand and how they work together in the world of franchising.

When you are part of a franchise system, as a franchisee achieving success is no easy feat. Your primary objective is to execute the brand model to the best of your ability in the market you operate with the resources you have. The goal is to become an exceptional representative of that brand and deliver excellent value to your local customers. Franchising offers immense opportunities but comes with a unique set of challenges. Many factors, such as experience, knowledge, resources, and support, will influence your success in your franchise. One way to foster growth and success in your franchise is by working with your brand’s support team, typically referred to as a Franchise Business Coach (FBC).

Are you an entrepreneur with a business you are ready to expand? Looking for different strategies and approaches that might be worth consideration. Have you thought about franchising?

Whether you’re a new franchisee who just joined a brand and purchased your first unit or an established multi-unit franchisee with decades of experience, you likely always look for ways to improve your business. 

The first version of these 10 tips were written approximately seven years ago. So, what’s changed? Not much - these tips are timeless and apply to all franchisees regardless of experience! Most of these cost nothing or very little, and they’re pretty simple to implement. However, a few require a little initiative, courage, and ambition to put into practice...

Now that summer is upon us, I’ve been spending more time on boats and around the water. Here in Minnesota (as in most places), we’re required to have life preservers on board to comply with the state’s boating laws. Not only does everyone need access to a wearable life jacket of their own, but the boat must have a throwable life preserver in a location that is easy to access in an emergency. This means it can’t be tucked away in a cabinet somewhere, but must be out in the open where it can be grabbed at a moment’s notice.

When was the last time you had a problem - but you didn’t know who to talk to about it? Sometimes things come up - BIG things - that weigh heavy, but you don’t know who to turn to for advice. 

Are you doing everything you can to avoid failure in building your franchise system? 

Looking back on my decades of experience in the franchise industry, I believe there is one thing that contributed to my success more than anything else: my participation in a business owners’ mastermind group.

As we’ve talked about in the past, building a positive organizational culture is critical to the success of your franchise business. And while we all know the BIG mistakes that can spell ruin for the business (obviously don’t lie, cheat or steal), there are subtler, but equally dangerous, issues that often trip up franchisors - and can make it challenging for them to build a strong and long-lasting culture in the organization.