Are franchise fees and royalties giving you sticker shock?
I hear it all the time. Yet there's a lot of VALUE in those numbers - value that you couldn't necessarily achieve if you built a business from the ground up.
To help better explain this value, the editors of the Franchise Wire reached out and asked for my help writing an article on this topic based on what I've seen in my decades of experience as both a franchisee and franchisor. These experiences have given me the unique perspective of being on both sides of these fees - I've had to charge royalties as well as pay them myself!
Within the article, I discuss the key benefits of those fees - as well as HOW franchisees can put that value to work for their business.