I have learned a fundamental truth throughout my years working with various franchise brands in different countries: he who establishes a strong relationship with the franchisee holds the most power within the brand. Let's look at how to establish a meaningful relationship between franchisees and franchisors to build and maintain success.
Hard Conversations & The Value of Real Advice
Things I Heard at IFA 2023
I just got back from this year’s IFA Annual Conference in Las Vegas. The conference was a blast, with a record-breaking attendance of 4,200+ people and 300+ exhibitors!
The International Franchise Association has its annual conference scheduled for February 26th to March 1st of this year. The IFA Annual Convention is “the Super Bowl of franchising.” Every big player in the franchising world will be there. Over the years, I have learned a ton and met many great people at this conference. I hope you’ll decide to join me in attending!
As we start 2023, I am very optimistic about recent trends in franchising as I talk with my franchisor clients, friends and colleagues. People are feeling good, innovation and new ideas continue, deals are getting done, businesses are hiring, contracts are getting signed, and franchise fees and royalties are being paid. From my standpoint, people are feeling good, and things are looking up!
As we enter December, it’s a good time to reflect on the year and feel grateful for all we’ve experienced as we look forward to the opportunities ahead next year; I’m optimistic!
Whether you’re a new franchisee who just joined a brand and purchased your first unit or an established multi-unit franchisee with decades of experience, you likely always look for ways to improve your business.
The first version of these 10 tips were written approximately seven years ago. So, what’s changed? Not much - these tips are timeless and apply to all franchisees regardless of experience! Most of these cost nothing or very little, and they’re pretty simple to implement. However, a few require a little initiative, courage, and ambition to put into practice...
One of the best things that I have done to grow my franchising career is to attend industry conferences. Being able to engage with other franchise professionals, hear their insights, and offer ideas is a rewarding and fruitful way to become a better franchisor, franchisee and supplier - any franchise professional can benefit from building relationships at these events!
I’ve talked a lot about the benefits of setting up a board of advisors for a business. As I mentioned last month, I believe it provides the life jacket your business needs to be successful!
Now that summer is upon us, I’ve been spending more time on boats and around the water. Here in Minnesota (as in most places), we’re required to have life preservers on board to comply with the state’s boating laws. Not only does everyone need access to a wearable life jacket of their own, but the boat must have a throwable life preserver in a location that is easy to access in an emergency. This means it can’t be tucked away in a cabinet somewhere, but must be out in the open where it can be grabbed at a moment’s notice.
John Francis is an enthusiastic, engaging business advisor and an entertaining public speaker for franchise brands because he speaks from experience and from the heart. Franchising is in his blood; his parents were true pioneers in the industry, turning their family haircutting business into a 1,000-salon franchise empire. He has been both a franchisee and a franchisor, giving him a deep understanding of the challenges each group faces. Engage John as an advisor or to speak at your event, and you and your franchisees will learn to view your business in new, positive, and profitable ways.